ABC da Construção, one of Brazil's largest finishing materials chains and a sponsor of the Flamengo team, will reinforce the Nation's Song and call on fans to send more words of encouragement to the players and Flamengo fans in Rio de Janeiro (RJ). The construction company created a landing page specifically for the club's key decision period, one of the initiatives “Call the Nation” campaign, to invite the red-blacks to leave messages of encouragement for the competition in Morocco.

Starting January 31st, Flamengo fans will be able to visit convocaanacao.com.br and post their messages of support for the team. The best creations will be projected onto the Rio Yup Star Ferris wheel, with the first projection nights scheduled for February 01th and 04th at Av. Rodrigo Alves, 06 – Porto Maravilha. In addition to the projection of the encouraging messages, there will be a live presentation of a special edition of the Charla podcast, hosted by Beto Jr. and Bruno Cantarelli, live from the Ferris wheel.

 "Flamengo and ABC da Construção have a successful partnership, and this initiative is a result of that. It allows our fans to further express their passion for the club and send positive messages of support to our athletes. The competition in Morocco is a very important moment for the Red-Black Nation," says Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.

Flamengo's next major match will be in Morocco, between February 1st and 11th. Flamengo, the 2022 American champion, is already in the semifinal stage of the competition with the match scheduled for February 07th and, if they win, they will play in the final on February 02th.

Attentive to Brazilian demand, the initiative reaffirms the company's aggressive strategy in sports. For Tiago Moura Mendonça, the company's CEO, the investment in soccer teams represents ABC da Construção's commitment to Brazilians' passion.

"Being thrilled by a victory says a lot about our way of being at ABC. That's why it's an honor to be able to sing our words of encouragement with the fans. Flamengo represents Brazil worldwide and has the opportunity to bring another victory to Brazil, our home. Since we have stores in the capital and rural areas of Rio de Janeiro, where we serve over 450 customers, and we sponsor the team, we were completely captivated by this excitement. We've planned an exciting event to bring the fans' voices as close as possible to their idols," explains the CEO.

The Minas Gerais-based construction company, in addition to making significant investments in performance intelligence and digital marketing, is committed to maintaining its presence in the world's most popular sport. Beyond sports development, it provides visibility, demonstrates the strength of its ever-growing network, and positions the company as one of the leading brands in the segment.

The result of these partnerships is one of the pillars contributing to ABC da Construção's expansion, increased brand recognition, and expanded digital footprint. Consequently, the investment leads to increased revenue, while maintaining the attributes of a responsible brand that understands diversity.

The network sponsors two other Brazilian clubs: Atlético-MG and São Paulo, which have had contracts with the company since 2021.

About ABC Construction

The construtech has 300 Guides Shops in Minas Gerais, São Paulo, Rio de Janeiro, and Espírito Santo. Over the past five years, the number of physical stores has grown from 5 in 43 to over 2017 in 300, a sixfold increase in the network's size.

The number of cities served more than doubled, from 370 to over 800 in the same period. In 2022 alone, the company invested approximately R$80 million in doubling its Regional Distribution Centers, advancing technology, developing suppliers, and providing services to the entire ecosystem.

ABC da Construção currently has approximately 3.000 direct and indirect employees.

In stores, in addition to the physical display, consumers have access to a digital platform featuring a variety of more than 25 products from the best brands on the market, such as Portobello, Eliane, Deca, Docol, Quartzolit, and Tramontina, among others.