Ademicon and Flamengo launch an exclusive consortium for Flamengo fans.
The solution offers credit options for vehicles, real estate, and services.
By Communication - inA ademiconFlamengo, the largest independent consortium administrator in Brazil in terms of active credits, and Clube de Regatas do Flamengo announce the launch of Consórcio Flamengo, an exclusive solution developed for Flamengo fans as part of the actions planned in the partnership between the brands.
The new offering will include options in the vehicle, real estate, and services sectors, with credit lines ranging from R$40 to R$1,2 million, allowing customers to organize different goals with flexibility.
Available through digital channels, via e-commerce, using a modern and easily accessible platform, the product offers a planned, versatile, and interest-free alternative for those who wish to invest or transform dreams and life projects into real achievements, focusing on medium- and long-term financial organization.
“The launch of the Flamengo Consortium reinforces our connection with the club and brings us even closer to the fans. We want to show the fans that our product is an important ally for those who want to invest or bring plans to life. The initiative also aligns with Ademicon's strategy of democratizing access to credit in the country, bringing consortiums to more and more Brazilians and expanding knowledge about this type of financing,” says Tatiana Schuchovsky Reichmann, CEO of Ademicon.
In April of this year, Ademicon took another strategic step in its expansion and brand strengthening process in the sports world by announcing its sponsorship of Clube de Regatas do Flamengo. With this partnership, the brand began to appear on the jersey in the 'lower front bar' position, a first for the team.
“This step in the partnership with Ademicon shows how Flamengo has been looking after its fans. Our goal is not just to work with brand exposure, but to bring real benefits to the Nation; that is the proposal of the Flamengo Consortium,” highlighted Marcos Senna, Commercial Director of Flamengo.
About Ademicon
Ademicon has been operating for 35 years and is the largest independent consortium administrator in Brazil in terms of active credits. The company understands consortia as a financial planning tool and also an investment, enabling the acquisition of goods and services focused on generating new business, building wealth, and realizing clients' life projects. Through Ademicon Consórcio e Investimento, the company sells consortia in the segments of real estate, vehicles (light and heavy), services, and other movable goods. With Ademicon Administradora, another arm of the holding company, it operates consortia for major partner brands such as New Holland, Iveco, Mitsubishi, and Suzuki. In addition, it manages Consórcio Coxa, a result of the partnership with Coritiba Foot Ball Club, Consórcio SPFC, with São Paulo Futebol Clube, and Consórcio Palmeiras, with Sociedade Esportiva Palmeiras. Its portfolio also includes home equity, car equity, and quota equity, sold by Ademicon Crédito, and insurance. The company, which operates nationwide and has two investment funds in its shareholding structure, currently has 300 business units distributed across 24 states and the Federal District, in addition to stores in Miami and Orlando.