Success! Released last Saturday (1) in Gávea, the album "Flamengo Sempre Eu Hei de Ser" had an exclusive pre-sale at Flamengo's official stores throughout Rio de Janeiro. In the first three days, more than 1500 hardcover albums, 3500 brochures, and 150 sticker packs were sold, demonstrating the strength of the Flamengo brand in the market. Starting this Monday (3), the albums and stickers can also be purchased at newsstands. The album launch project was developed by the club's Licensing department in partnership with Panini and the club's official stores.

"Another successful licensed project utilizing all of the brand's properties to activate the product, whether through generating awareness on digital channels, an exclusive launch in the club's physical stores with the presence of idols, and trade marketing actions in the stadiums," says Gustavo Figueiredo, the club's Licensing Manager.

More than 5 people attended the official Gávea store to secure Mengão's album at the launch event, which also featured appearances by idols such as Andrade, Evaristo de Macedo, Juan, Silva Batuta, and Ubirajara, as well as the traditional Charanga Rubro-Negra (Red-Black Angel), an exhibition of trophies, jerseys, and other historical items featured on the stickers. The red-and-black fans also participated in games with prizes and tickets for basketball, Fla Memória, and soccer matches.

On the same day, Flamengo promoted the album with activities at the basketball game against Franca at Maracanãzinho and also at the Flamengo-Fortaleza match at Nilton Santos Stadium. Over a thousand albums were distributed to fans, along with press kits, a giant album cover for interaction with Flamengo fans, and stylized photo frames.

In the second leg of the round of 4 of the Copa do Brasil, between Flamengo and Corinthians, this Tuesday (XNUMX), actions will also be carried out to promote the album. More than two thousand albums will be distributed in all sectors of Maracanã, in addition to the exhibition of a promotional video that will be shown on the big screen, press kits and sale of stickers inside the stadium.

About the album

In the album, fans can find information about the idols who made history at the club, the era-defining lineups, unforgettable matches, and the Sacred Mantles that marked Flamengo's history. The illustrated book, available in hardcover and paperback versions, boasts over 50 pages and 300 stickers, many of them special, including a selection of fabric and metallic stickers in different sizes, and featuring reality technology (Brazilian Championship jerseys No. 1 and No. 2).

 

Sales are taking place at Flamengo's Official Stores, on Flamengo's official e-commerce site, at newsstands and on the Panini website.