Bayer, a global leader in healthcare and agriculture, is the new sponsor of Flamengo's women's soccer team. The contract runs until December 2024 and was signed through the Rio de Janeiro state Sports Incentive Law (Law 8.266/2018), which allows companies that pay ICMS (Brazilian State Tax on Goods and Services) to sponsor sports projects with future tax offsets. 

The initiative aims to contribute to the development of women's soccer in the country and is aligned with the values ​​of Diversity, Equity, and Inclusion, which are part of Bayer's DNA. Furthermore, the partnership synergizes with one of the company's projects, the Bayer Soccer School, which has over 30 years of history and operates in communities in Belford Roxo. Through this initiative, local residents aged 7 to 17 play the sport, receive daily snacks, a monthly food basket, psychosocial support, and participate in various educational activities, such as social literacy, recreational games, reading, and tutoring. Since its inception, more than four thousand children and adolescents have been served.

"The sponsorship of Flamengo's women's soccer team is fully aligned with our values, especially the promotion of equality in sports. Soccer is a national passion, and everyone deserves equal space and visibility. The partnership also aligns with the company's mission and the promotion of 'health for all,' as sports are fundamental to our physical and mental well-being," comments Ana Isabel dos Santos, Industrial and Community Relations Manager at Bayer in Belford Roxo, a municipality in Rio de Janeiro. 

About Bayer

Bayer is a global company with core competencies in life sciences, healthcare, and nutrition. Its products and services are designed to help people and the planet thrive, supporting efforts to overcome the key challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact through its business. At the same time, the Group aims to increase its earnings power and create value through innovation and growth. The Bayer brand represents trust, reliability, and quality worldwide. Brazil is the company's second-largest operation worldwide.