Brahma does a double pre-match in the final against Flamengo, at Maracanã
Fans will also be able to take advantage of promotions at selected bars and through Zé Delivery.
By Flamengo and Brahma - in
This Wednesday (19), Maracanã will be packed for the final of one of Brazil's most important tournaments. Considering the importance of the game, Brahma decided to extend the atmosphere of the final – after all, fans deserve the experience of living a decision at Maraca to last more than 90 minutes.
That's how the Brahma Concentration came about, aiming to get people to the stadium earlier. To help encourage the crowds, there's a double dose of Brahma: from 17:45 PM to 20:45 PM, two 350ml cans of Brahma Chopp will be available for the price of one (R$12).
"We urge our fans to arrive at the stadium early, not only to enjoy this grand final in greater comfort and safety, but also to take advantage of this great promotion from our partner Brahma," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.
And even those who don't go to the stadium won't be left out: the Brahma Concentration with a double dose will also take place at the same time in two bars close to Maracanã (Bar dos Chico's and Armazém Tijucano) and at Zé Delivery, with the coupon CONCENTRACAOBRAHMA.
"The atmosphere of a final of this magnitude at the Maracanã is unparalleled and deserves to last much longer than 90 minutes. We created the Brahma Concentration Center specifically to extend the time fans can socialize before the game, making the experience even more memorable," says Ambev's Regional Marketing Manager, Gustavo Monteiro.