Brownie do Luiz and Flamengo launch exclusive cans for Rubro-Negro fans
Veneno da Lata with the club's label will hit the market in February in the Traditional flavor and will be sold nationwide.
By Flamengo and Luiz's Brownie - in
Brownie do Luiz and Flamengo are launching a new partnership that unites two passions: now, fans of the Rio de Janeiro club can have a can with an exclusive label to call their own. Offered in Traditional flavor and sold nationwide on the brand's digital platform and in all stores, Flamengo's Veneno da Lata comes with 200g of the famous chocolate brownie shells in strips and is on sale now. Additionally, it will be sold at club partners at a later date.
"The appeal of passion for the club was already clear when the cans arrived at the factory, and people on the street stopped to look and take photos," says Luiz Quinderé, founder of Brownie do Luiz. "Because of this, and because we already have experience working with licensing, we strongly believe in the relevance of this special can featuring Flamengo," notes Luiz, who doesn't rule out new licensing, given that this year will finally be the World Cup.
"This product is well-known for its quality and its legion of fans, and it has everything it needs to be a huge success among our supporters. This partnership is a good example of the work our licensing department has been doing to further enhance and diversify the Flamengo brand's product portfolio. With the Mengão/Brownie do Luiz can, we'll be fulfilling the desires of even more Flamengo fans," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.
The partnership, which was conceived by Agência BP Sports, will last for one year and promises to increase sales in the brand's e-commerce., generating even more value for the business – the expectation, therefore, is to sell ten times more through the brand's virtual channel. To achieve this, production plans to deliver a volume close to a ton of the purest chocolate brownie shells, approximately 10 cans of Veneno da Lata.
"We're betting on two national passions—chocolate and soccer—and creating a premium product that will reach every corner of Brazil," explains the brand's founder. "Another interesting point is that Brownie do Luiz has supported other athletes and sports before," concludes Luiz.
Flamengo's Veneno da Lata can be purchased for the promotional price of R$30,00 starting today, February 4th, on the brand's platform and at Brownie do Luiz's physical stores. To buy online, click here!
About Luiz's Brownie
In 2005, Luiz Quinderé (aged 15) began making brownies to sell at school with the help of Vânia, then the family's maid and now a partner in the brand. Together, they made 24 to 48 units, which sold quickly. After 16 years, Brownie do Luiz is a well-established company with five partners (including Luiz and Vânia), boasting a diverse portfolio of products based on the original recipe. These include custom packaging by partner artists, collaborations with synergistic companies, seasonal products like Easter Eggs, and the recently launched Zero Sugar Brownie and Brownie Cookie.