Flamiguinhos Channel reaches 1 million views
Launched just 16 days ago, the content has won over children and adults alike.
By Flamengo and Grajaú Films - inFlamengo and Grajaú Filmes celebrated last Sunday (22) the milestone of 1 million views on the Flamiguinhos channel, dedicated exclusively to children's content, with animated videos and original songs, as well as classics from the stands. Made available for free by FlaTV, which has also been breaking viewing records in recent weeks, the Flamiguinhos channel currently has almost 77 thousand subscribers. These numbers were reached just sixteen days after the channel's existence.
The 1 million views mark, in just over two weeks, with only children's content, reinforces Flamengo's supremacy on Brazilian digital platforms: the number surpasses the reach of official channels of clubs in the Brazilian Championship's Serie A in an entire month, counting all the content shown."Flamengo's fans are fantastic, and we're seeing that their engagement and passion for the club truly runs deep! The little ones sing and dance while watching the videos, and adults can't stop being moved by the playful content that both strengthens children's bond with the club and reminds parents of their childhood connection with Flamengo," says Gustavo Oliveira, Vice President of Communications and Marketing at Mais Querido.
With six videos released and a card with health care tips, the Flamiguinhos channel has also become a great entertainment option during this period of social isolation recommended by the Ministry of Health. This time calls for caution due to the public health situation in the country caused by the coronavirus pandemic, and children have been staying at home. Given this, requests for more Flamiguinhos content have been frequent on social media.
"We understand that everyone is eager for new animations, but the production process for our content requires complex steps, so it's not easy to release content as quickly as our followers request," explains Thiago Rebelo, one of the partners at Grajaú Filmes.
"We're trying our best to expedite this process, but given the current situation, with almost all of our employees working from home, I believe our followers understand our efforts to keep the channel updated as quickly as possible," Rebelo emphasizes.
For the production of each animation, in addition to the processes of music composition, studio recording, scriptwriting, drawings and a series of adjustments, there is also the work of specialized teams, which ends up requiring a minimum time demand of approximately three weeks for the completion of each content. Until the next episode is published, watch the videos already published by clicking here and memorize all the letters with the little red-and-blacks!