Direcional Engenharia kicked off 2023 by strengthening its branding strategy focused on the world of soccer. Unlike the usual uniform branding model, such as that of América (MG), where the company name appears on the back, the construction company opted for a format that aligns with its digital strategy. The company is the newest digital sponsor of Clube de Regatas do Flamengo. 

The one-year contract with FlaTV allows for activations during game broadcasts, on social media, and on the club's app, as well as voice messages and email marketing to over 100 fan members. Flamengo's subscriber base across all social media channels reaches 60 million people.

FlaTV is one of the largest club soccer channels in the world and was the first club sports channel to emerge in the Americas. This year alone, it will broadcast more than 80 professional soccer team matches. 

"We are delighted to be partnering with Flamengo and its nation. We believe that by becoming a sponsor of the club, we will further enhance our work to make the dream of homeownership a reality for a greater number of Brazilians," explains Adriano Nobre, Commercial and Real Estate Development Director at Direcional Engenharia.

To receive the visit of the thousands of red-black fans expected during the term of the partnership, Direcional created a page to present all its developments in the regions where it operates and inform all the necessary steps to buy a property without stress.

"Flamengo currently boasts enormous social media power, not only due to its millions of followers but also due to the impressive engagement of our fans. We are certain that the nation will embrace this partnership with Direcional," said Gustavo Oliveira, Vice President of Communications and Marketing for Flamengo.

The agreement with Flamengo continues the plan to associate the Direcional brand with the world of sports. The company also sponsors América Futebol Clube, a club based in Belo Horizonte. This partnership will complete three consecutive years in 2023.

"Expanding our presence nationwide, becoming official sponsors of one of the biggest clubs in the Americas, adds a lot to strengthening our brand," concludes Nobre. 

About Direcional Engenharia

Direcional Engenharia is one of the most innovative construction companies in the country, a pioneer in implementing construction methods that guarantee scale, productivity, and significant environmental gains. It is listed as one of the largest construction companies in Brazil in the INTEC 2023 Ranking, an entity that has monitored the evolution of the construction industry for decades. The company is listed on the Novo Mercado, the highest standard of corporate governance on the B3 stock exchange, formerly BM&FBovespa. It operates in 13 Brazilian states and the Federal District. Over the course of its 42 years of existence, it has delivered and developed over 180 units in the mid- and high-end segments and in developments under the Minha Casa Minha Vida program, as well as hotels and commercial developments.

Its construction method provides agility, efficient teams, which can be trained locally, and generates environmental value. Developed in reduced construction cycles, construction site activities achieve 99% industrialization and have enabled an 85% reduction in waste volume compared to traditional structural masonry methods over the last 10 years. This responsible approach and intensive use of technology secured the company's title of Gold Company in waste management from Sinduscon-MG.