Flamengo, FARM, and adidas reunite for a new edition of the partnership that set hearts racing. In this new launch, the brands bring new products for those who embrace their love for the Rio de Janeiro team as a lifestyle, with the three icons once again teaming up to create memories of affection and football.

In 2015, the partnership launched three t-shirts that became a national favorite and even collector's items. Almost 10 years later, the new release comes in three exclusive prints and various styles. The t-shirt, dress, slippers, flip-flops, shorts, Bermuda shorts, and jacket highlight the team's black and red. 

With the theme "Flamengo is a tradition," the campaign invited grandmothers and granddaughters who are Flamengo fans to be featured in the campaign. In a photoshoot wearing the products, they capture the energy and excitement of Rio's match-day streets, a partnership that spans generations and celebrates this classic partnership.

"The first adidas/FARM collection with Flamengo was an absolute success and, to this day, is the object of desire among the Red-Black Nation. We are very excited for this second wave and are certain that the pieces will be part of the daily lives of those fans who want to show their love for Flamengo in style," celebrated Gustavo Oliveira, the club's Vice President of Communications and Marketing.

The new collection is part of FARM and adidas' 10th anniversary celebration, which will feature several drops throughout 2024. FARM's original print and the world's most famous three stripes celebrate unique creations throughout the decade, uniting Brazilian color and urban energy.

After launching the "O SOL" drop, which captures the essence of summer days, now it's Flamengo's turn to be part of the celebration, with products for those who want to guarantee the lucky look printed by FARM and adidas.

FARM + adidas + Flamengo products will be available from April 16th on the FARM website, app and selected stores in Rio de Janeiro, São Paulo, Bahia, Distrito Federal, Minas Gerais and globally in Europe, in addition to the official adidas and Flamengo stores and website.

ABOUT THE FARM

FARM Rio is a creative group from Rio de Janeiro that has stood out for its unique prints since 1997. Currently, it is the flagship brand of Grupo Soma, Brazil's largest fashion group. Embodying a tropical, cultural, and nature-immersed lifestyle, they develop products and experiences that never cease to amaze, inspiring, and bringing beauty to the world.

ABOUT ADIDAS

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 59 people worldwide and generated sales of €22,5 billion in 2022.