Flamengo enters into an important partnership with Socios.com and will launch its fan token
The agreement provides for digital compensation and exposure on training uniforms; the contract will be reviewed by the Deliberative Council, which will have the final say.
By Flamengo and Socios.com - inFlamengo has finalized a major marketing agreement with Socios.com, the world's largest fan token company, which partners with Paris Saint-Germain, Barcelona, Manchester City, Juventus, Inter Milan, AC Milan, Arsenal, and the NFL, as well as several other organizations in South America and a number of NBA franchises.
The negotiated contract runs until December 2025 and will provide the club with a guaranteed minimum amount during this period, in addition to a variable performance-based amount, depending on the performance of the club's fan token sales.
Final approval of the contract will still depend on a vote at the club's Deliberative Council meeting, scheduled for the next few days. If the contract is approved, Flamengo will receive the first installment stipulated in the agreement 10 days after the vote.
The new official sponsor of Rubro-Negro will also have in return the exposure of the brand on the training shirt of the professional men's soccer team and on the game jersey of the women's team and youth categories, in addition to a media package on FlaTV and on Flamengo's social networks, in the properties of birthday posts and lineup of the professional men's team.
How a fan token works
Fan Tokens are cryptocurrencies that allow fans to participate in club experiences through the partner app, Socios.com. Purchasing fans can, for example, vote on details of the team's uniform or the song that will play during pre-match warm-ups, participate in experiences, and gain access to exclusive services, among other activations.