Flamengo's participation in the FIFA Club World Cup, to be held in the United States in June 2025, extends far beyond the pitch. The club will present a comprehensive strategy of institutional presence, brand internationalization, and engagement with fans and stakeholders through a series of initiatives. Coming soon are Casa Flamengo, the Resenha Rubro-Negra (Rubro-Negra Review), and meetings hosted by the Rubro-Negra Embassies.

The initiatives involve exclusive experiences for fans, members, fan-members, sponsors and partners, reinforcing the global dimension of the Nação Rubro-Negra.

Casa Flamengo – The Nation's Home at the World Cup

Between June 14th and 25th, Flamengo will be present at Icon Park, in Orlando, with Casa Flamengo — a space dedicated to promoting the brand and socializing, celebrating and engaging with fans during the FIFA Club World Cup.

The venue will feature special programming from 13 p.m. to 22 p.m., including game broadcasts, promotional activities, exclusive fan experiences, and appearances by guests, influencers, and former players. The initiative reinforces Flamengo's global connection with its fans and makes Orlando the official meeting point for the Red-Black Nation during the tournament.

Rubro-Negra Review – Connection with the club’s main audiences

The Rubro-Negra Review Around the World will be a series of exclusive events, aimed at strengthening Flamengo's institutional relationship with its main stakeholders, always on the eve of games.

There will be three meetings:

• June 15 – Philadelphia
• June 19 – Philadelphia
• June 23 – Orlando

The EA agency is the club's partner in the design and execution of Casa Flamengo and Resenha Rubro-Negra.

Embassies

Flamengo has 15 embassies in the United States, including Philadelphia and Orlando, the cities that will host the team's first three matches. The embassies will also have special programming for each game:

June 16 - 06pm Flamengo x Esperance - Lincoln Financial Field Stadium - Philadelphia

June 20 - 06pm Flamengo vs Chelsea - Lincoln Financial Field - Philadelphia

June 24 - 06pm Flamengo x Team to be defined - Camping World Stadium - Orlando

Flamengo beyond the four lines

With these initiatives, the club reinforces its ambition to expand its borders and consolidate its position as a global power. The project's objectives include:

• Engage fans and provide memorable experiences;
• Strengthen the international visibility of the Flamengo brand;
• Strengthen ties with strategic stakeholders;
• Show that Flamengo is more than a club: it is a Nation.
  

Flamengo TV

Flamengo TV will also be in the United States for special coverage of the Club World Cup. Hosts João Guilherme and Dani Boaventura and their team will accompany the Flamengo delegation on American soil, bringing exclusive behind-the-scenes content about the team and all the excitement surrounding the competition.

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