FlaTV, the world's third-largest online club broadcaster, has signed a deal with Amazon Prime Video to launch the second season of The Boys. 

The world's largest retail company saw the channel as a business opportunity and, with the Flamengo team, developed a special strategy for launching the series in Brazil, on the Rubro-Negro platform.

 

Players Everton Ribeiro and Diego Ribas will be the campaign's face. The red-and-black stars, in addition to participating in a quiz about the superhero universe, will also watch an episode from the series' first season.

 

"FlaTV is now an important option for advertisers' promotional campaigns, whether due to its audience, the strong engagement of its fans, or its commercial flexibility. We are open to working together to develop specific initiatives for each company, so we can achieve the best results for the investment made," emphasized Gustavo Oliveira, Flamengo's Vice President of Marketing and Communications and head of FlaTV.

 

The Boys is an Amazon Original series. The second season just premiered on Prime Video, and a third season has already been confirmed.