A benchmark for Fan Tokens in the sports market, Socios.com has become not only Flamengo's top-tier partner, but also a major inspiration for the Brazilian football club to expand its ventures into the world of technology.

Since September 2021, Flamengo and Socios.com have been involved in a highly successful partnership. A leading player in the sports market, not only in Brazilian soccer, with 10 partner clubs in Brazil, but also in major global leagues such as Formula 1, NBA, NFL, NHL, MLS, and UFC, Socios.com has signed a long-term agreement that has transformed the club's dialogue with its fans and promoted exclusive and unforgettable experiences for those who purchased the $MENGO token.

This partnership was designed to generate innovation for the club and more benefits for fans. As a direct-to-consumer (D2C) platform, Socios.com leverages technology blockchain to provide the world's leading sports organizations with the tools they need to build digital communities and recognize and engage with fans. Meanwhile, Flamengo leverages its reach of over 42 million fans to offer this new universe of possibilities.

Partnership has already started making history

The enormous success of the Flamengo and Socios.com initiative was demonstrated from the very beginning of the partnership. As soon as the digital asset $MENGO debuted on the market, a world record was broken, with over one million Fan Tokens sold in just 12 minutes. This achievement helped Brazil achieve its current second-place position worldwide, with over 222.000 fan token users.

Much more than just brand exposure

The Socios.com brand is printed on the basketball uniform, on the Pride of the Nation and football backdrops, on the naming rights on the FlaTV+ program "Fla Press" and in all idol and athlete birthday posts on the official website and @flamengo social media profiles. But the partnership goes far beyond that: it creates exclusive experiences for fans, such as voting to choose players' jersey numbers, the design of the new Brazil jersey, and even the appearance of the red-and-black locker room at Maracanã. In addition to the polls, $MENGO Fan Token holders also had the chance to participate in a meeting with the players, a training session with basketball players, and a celebratory match with the club's soccer idols.

Inspiration for new ventures

As the leading Web3 technology partner for the world's top sports teams, Socios.com pioneered its vision for innovative strategies and technology for Flamengo. Socios.com's token-based fan engagement and rewards platform brought Web3-ready technology to Flamengo's passionate fan communities, enhancing the club's existing loyalty programs. The Flamengo Token is the first step toward delivering a complete ecosystem of digital experiences that recognize and reward fan loyalty and offer new ways to engage with the club.

In the first year of working together, Socios.com also helped the club develop other projects, such as new ventures in esports tournaments, new fantasy gaming products, and, most recently, the new NFT initiative. 

"We've just completed our first year of partnership with Socios.com, and we hope for many more to come. This is our first and most important partnership in the technology world, and, in addition to the numbers reflecting its absolute success, Socios.com has encouraged us to carry out fantastic initiatives with other sponsors and also inspired us to seek more partnerships with technology companies," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.

About Socios.com

Sports organizations can now offer fans access to an intuitive app where they can join highly engaged communities and be recognized and rewarded for their support. This app is called Socios.com. Powered by the latest technology, Socios.com offers sports organizations an unparalleled way to strengthen relationships with all fans through Fan Tokens, digital assets that unlock access to a community of engagement and rewards. More than 160 major sports organizations, including major European and Latin American soccer teams, premium Formula 1™️ teams, giants from the NBA, NFL, NHL, and MLS, leading esports teams, and the UFC, are on board, with many more to come. Socios.com has over 300 employees and regional headquarters in Miami, Madrid, Malta, London, Istanbul, Milan, and São Paulo. The Socios.com app is available in 10 languages. Socios.com is developed by Chiliz, the global blockchain leader for the sports and entertainment industry. For more information, visit www.socios.com.