Flamengo creates a profile on the social network Kwai
Video sharing app and club with the largest fan base in the world partner to produce exclusive content
By Flamengo and Kwai - inThe world's largest soccer fan base has another reason to celebrate: Flamengo has just partnered with Kwai, a short video creation and sharing app, to produce exclusive content. The club's official profile is now live: click here and follow Mengão on Kwai!
"Flamengo has always adopted a forward-thinking approach throughout its history, and our communications department follows the same principle. Our main goal is to bring exclusive, high-quality content to our fans across all platforms. We're confident that our Kwai profile will be another platform for us to break follower and engagement records with the Red-Black Nation," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.
The debut video features a message from striker Pedro to fans. The athletes will also be seen in a variety of situations—from training to casual moments, including choreography.
To celebrate, Kwai has created a special campaign dedicated to fans: the Flamengo Dance Challenge. Users and fans will be invited to post their videos featuring the song "O Flamengo Chegou" and the hashtags #FlamengoChegou and #FlamengoNoKwai.
quality content
The team's entry into the Kwai community is the first step toward adding quality content to the platform. Flamengo also has the opportunity to reach not only fans but also diverse audiences, reaching even more people and transcending borders – Kwai has a national reach, reaching millions of daily users.
"This is an important step in our strategy. Kwai is for everyone, and that means also attracting brands and institutions that foster user engagement through their own content," says Mariana Sensini, director of Kwai in Brazil. "Soccer is a national passion here, and we want to offer our audience quality sports content. Flamengo is the first of many partnerships we want to develop—and it won't be limited to soccer alone," she declares.
To check out the club's debut video on the app, click here.