Flamengo and adidas present the club's first Pride shirt
The launch will also include an auction with Cloaks customized by artists, which reinforce the message that each person is unique.
By Flamengo and adidas - in
To show that everyone is free to express who they are anywhere, anytime, adidas and Flamengo unveil the club's first commemorative Pride shirt.
The launch was developed based on the concept that the jersey is a way for fans to express themselves. In two shades of purple, the new jersey features the club's crest, three stripes on the shoulder, and the red adidas logo. Additionally, a patch with the LGBTQIA+ flag is placed in the center.
For the campaign, adidas and Flamengo invited 16 artists to customize a shirt each and transform the pieces into exclusive and unique art. The creations will be on display starting this Friday (23), at the Gávea headquarters store. After the launch, two shirts will be raffled off to Creators Club members and other pieces will be autographed and sold in a charity auction, with the proceeds going to a partner institution.
Celebrating diversity, the shoot features models posing under graffiti by artist Juliana Fervo and a panel composed of five posters, representing the diverse sexualities present in the LGBTQIA+ acronym and the freedom to love, created by artist Mayra.
For R$279,99 in the adult version, Flamengo's Pride shirt arrives this Friday (23) on the website adidas.com.br/flamengo, adidas stores and the club's official stores, online and in person.