Flamengo and adidas call on the Nation to paint the world red and black.
By Communication - in
Flamengo and adidas have gone beyond the launch of the new home jersey. Now it's time for the Nation to participate in a global action capable of painting the world red and black. More than just wearing the jersey, the call is to show, in practice, where Flamengo is, and that is all over the world.
The campaign invites fans from anywhere in the world to access amaiordomundo.flamengo.com.br...to check in and register their presence wearing the Sacred Mantle. Each registration helps to color the world map and materialize the true dimension of the Flamengo Nation.

With over 45 million fans, Flamengo represents approximately 22% of the Brazilian population. One in five Brazilians supports the club. The campaign stems from this fact and transforms it into a movement.
The movement reinforces identity, belonging, and pride.
It's a collective call. If you're a Flamengo fan, join the platform, upload your photo wearing your Flamengo jersey, and come paint the world red and black.

