Flamengo and adidas launch the Pink Cloak with part of the proceeds donated to an oncology institute.
The shirt will be on sale from this Friday (16) at adidas stores and the club's Official Stores
By Flamengo and adidas - in
Inspired by the Pink October movement, adidas presents the new Flamengo Manto. With the participation of Flamengo fan MC Rebecca in the campaign, the shirts will be available from Friday (16) at adidas.com.br, adidas stores, in Flamengo Official Stores and in loja.flamengo.com.br. With part of the proceeds going to IBCC Oncologia (Brazilian Institute for Cancer Control), the campaign aims to raise awareness about breast cancer and cervical cancer, expanding the discussion to all audiences and, for the first time, will feature shirt models for men and women, in inclusive sizes ranging from XS to 2XL.
Predominantly pink with gradient graphics, the shirts feature black elements, such as the V-neck and sleeves, lending elegance. The iconic three stripes run down the shoulders, and the crests are embroidered on the left.
IBCC Oncologia is a network of services specializing in oncology and cancer patients. It has been operating in São Paulo for over 50 years, focusing on raising awareness, diagnosing, and treating cancer with compassion. It is a pioneer and a leading provider of breast cancer treatment in Brazil, having introduced the first mammogram machine to the country in 1971. In addition to breast cancer, it also provides services in over 15 oncology specialties and is a leader in bone marrow transplants. It is a private, charitable social assistance organization, serving patients of the Unified Health System (SUS) as well as those of private and private health insurance providers. It is a globally recognized treatment center, currently with over 50 ongoing clinical trials.