The partnership between Flamengo and Betano was the big winner in the Audience Choice category at the II Prêmio Patrocínio Brasil. The ceremony took place this Tuesday (05/05) at the Bourbon Street Music Club in São Paulo and was organized by the Associação Patrocínio Brasil (APBR) — an entity that brings together brands, agencies, rights holders and professionals in the sector. More than a trophy, the recognition confirms the strength of the connection between Flamengo, its main sponsor and the Biggest Fanbase in the World.

 

Decided by popular vote, the category brought together major cases from the Brazilian market. Flamengo and Betano beat DHL and Formula 1, Mercado Livre and Arena Pacaembu, Corona and Todo Mundo no Rio com Lady Gaga, and SulAmérica and Natal para o Bem.

 

The award reinforces the magnitude of a historic partnership. Started in August 2025, the contract between Flamengo and Betano is the largest sponsorship deal in Brazilian football, with the brand featured on the uniforms of the men's and women's professional teams. The betting company is also present in volleyball, basketball, and other Olympic sports of Flamengo, in addition to having a presence on FlamengoTV. The agreement combines global reach, innovation, and the passion that only the Flamengo fans are capable of feeling.