Flamengo and BRB sign master partnership agreement
The contract was signed in Gávea and will last for three years.
By Rafael Rezende and Romulo Paranhos - in
On Wednesday morning (01), the signing of the master partnership between Flamengo and Banco BRB was celebrated at the Rogério Steinberg auditorium in Gávea. President Rodolfo Landim, Vice President of Communication and Marketing, Gustavo Oliveira, and BRB President Paulo Henrique Costa were present at the event and answered questions from the press. The new contract signed between the parties will last three years.
"We started our relationship with basketball, but we've been strengthening it and discussing it since March. We want to build on the loyalty and loyalty of our fans and develop new products. We're very happy to have signed the contract now. We have an established business plan and the idea is to increase revenue," said Rodolfo Landim.
For BRB president Paulo Henrique Costa, the agreement with Mais Querido is a pioneering one in Brazilian football and highlighted the strength of the fans.
"The key issue is fan engagement. We have a core business plan, and we believe we'll exceed it. The goal is to focus our efforts. We're talking about a commercial and strategic partnership. The Nation is one of the main reasons for such a big investment. It's part of our plan to expand nationwide, and there's nothing better than a partner like Flamengo," he emphasized.
Gustavo Oliveira, VP of Communications and Marketing, also highlighted the importance of the agreement and revealed expectations.
"Flamengo will share in the revenue from merchandise sales to fans. This is the model. We believe it will be a successful partnership. I've been talking extensively with President Paulo about BRB's appreciation following the signing. The market believes in the project," he said.