Flamengo is the first club in South America to have an official English profile on Instagram
Twitter profile was reactivated in March 2021 and has already tripled the number of followers
By Communication - Flamengo - inLast Friday (1), the internationalization process of the Flamengo brand gained another chapter. The club created an official profile in English on Instagram, becoming the first in South America to have a page in this language on the network.
In just 24 hours, the success was immense and generated expectations for even more growth. Since the account's creation, the club has gained an average of 10 followers per day. Meanwhile, on Twitter, the club has seen its follower count more than triple since March 2021: from 154 to almost half a million.
"This is another step in the internationalization of the Flamengo brand. We have been investing increasingly in our profiles, in addition to promoting interactions and partnerships with major names and institutions in global sports. Recent initiatives with the Miami Dolphins, in this year's draft, and with Bayern Munich's World Squad team, in an exchange program at Ninho do Urubu, are just a few examples. All of this promotes the growth of our popularity worldwide, spreading the Flamengo passion and expanding commercial prospects," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.
Flamengo manages its English-language Instagram and Twitter profiles in partnership with SPORTFIVE. Flamengo chose the global sports marketing agency to boost the club's international digital presence. The partnership includes the development of the club's international initiatives, its English-language digital audience, commercial sales assets and services, as well as experiences and live events. This partnership will focus on English-speaking countries, with a focus on the United States.