Flamengo partners with sports marketing giant to boost international presence

Global sports marketing agency SPORTFIVE will provide services in digital audience development, commercial sales and events abroad

By Flamengo and SPORTFIVE - in 15/03/2022 às 12:15

Flamengo has chosen global sports marketing agency SPORTFIVE to boost the club's digital presence internationally.

"We are partnering with a major global company that, like us, understands Flamengo as a global brand and has enormous potential for further growth on the international stage. We will build on Flamengo's spectacular success story and the immense passion of our fans. This will certainly increase our popularity and engagement abroad, expanding our reputation and commercial prospects to many other locations around the world," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.

As part of the partnership, the club's international initiatives, English-language digital audience development, commercial sales assets and services, and live experiences and events will be included. This partnership will focus on English-speaking countries, with a focus on the United States.

SPORTFIVE specializes in international rights marketing, with significant presence in North America and Europe. The agency delivers sponsorship, digital marketing, and media solutions to a large group of large-scale clients worldwide and will provide Flamengo with a dedicated team of professionals based in New York and Hamburg.

"We are very excited about the partnership with Flamengo, Brazil's largest sports brand with a very strong international potential. This partnership represents two leaders in the sports world coming together with a long-term vision," said Christian Koller, head of International Rights at SPORTFIVE. "Together, we want to grow and engage the club's international fan base, with a special focus on the North American market, and create a global engagement platform for fans and brands alike," he concluded.

"Flamengo is a world-class sports team with a rich history and a strong fan base, making it a perfect match for this exciting partnership," said Karim Fathi, Vice President of Digital Media for the Americas at SPORTFIVE. "We will work closely with Flamengo and leverage our extensive knowledge of rights holder marketing and internationalization, along with our network in the US and globally, to expand the club's fan base and commercial portfolio internationally," he concluded.