Flamengo's women's soccer team has gained a major reinforcement. The team announced today (21) a sponsorship agreement with Guaraná Antárctica. The brand will be printed on the Meninas da Gávea uniform in next Sunday's game (23), valid for the semifinal of the Campeonato Carioca.

 

As a sponsor of the Brazilian women's and men's national teams, Guaraná Antarctica has further strengthened its role alongside women to raise awareness for the sport. "Supporting women's soccer is part of our essence as a brand, which is 100% Brazilian. It's a great opportunity to expand this support to another club so important to our country. This is another step in reinforcing our mission with women's soccer, and we want to further expand our efforts next year," said Giuliana Cittadino, Marketing Manager at Guaraná Antarctica.

 

For Flamengo, the sponsorship also opens up a wide range of opportunities: "We are very happy with the arrival of Guaraná Antárctica, another great partnership we have closed this year. Guaraná Antárctica is a brand that strongly supports women's soccer, and we see this partnership as being capable of helping both in carrying out several interesting promotional activities to increase the sport's engagement with our fans, as well as in increasing the club's investment in the sport. Our goal for Flamengo's women's soccer is to have an increasingly strong and winning team," said Gustavo Oliveira, Vice President of Communications and Marketing.

 

From now on, the red-black Mantos will have the brand displayed on the shoulder of the shirt. Next Monday (24), a press conference will be held in Gávea, with the participation of Vitor Zanelli, vice-president of women's football, Mariana Rech, regional marketing manager, and some athletes.

 

Since 2019, Guaraná Antarctica has launched several initiatives not only to attract new sponsors for women's soccer, but also to advocate for greater equality between men and women within soccer, promoting projects that encourage players other than professional players to play the sport. Among its key initiatives, the brand recently announced its support for the #BotaElasNoJogo movement, which emerged from a partnership between the brand and the Brazilian Women's National Team to demand greater female representation in console gaming, or gaming in general. In 2020, Guaraná Antarctica launched an unprecedented campaign calling on other companies to support women's soccer. In exchange, the brand donated its most important media space: cans. More than 30 million cans were distributed, bearing the logos of several other brands that supported the cause and enabled more players to dream of professional soccer.