In a landmark move toward sports and technology integration, the world's most beloved football club, Clube de Regatas do Flamengo, has launched a digital collectible and an AI-generated art experience. The project promises to excite the Red-Black Nation and positions the club as a pioneer in a new form of digital engagement with fans.

Consolidating its legacy in football and the evolution of new technologies, Flamengo is offering fans around the world the chance to acquire digital collectibles, which will serve as a passport to the club's Artificial Intelligence experience. Once fans access the experience, they will be able to leverage AI tools to create personalized art that will illustrate a unique bond with the Most Beloved.

Fans who create artwork will be entered into an even greater competition. Until December 29, 2023, the club will select three fan-created artworks that represent the spirit of Flamengo. The artworks will be displayed in the Maracanã stadium corridors, giving the creators a new way to gain fan recognition in the sports world.

"Flamengo is a club that, since its founding, has honored tradition while remaining at the forefront. The partnership with MoonPay puts the club at the forefront of technological innovation, offering a unique and accessible product to the World's Largest Fanbase. It's another important step for Flamengo in the digital age," said Gustavo Oliveira, the club's Vice President of Marketing and Communications. 

The experience is made possible in partnership with MoonPay, a global leader in Web3 infrastructure, and its Web3 subsidiary creative agency, Otherlife. The digital collectible, 'The Ring,' was designed by Mason Rothschild and pays homage to Flamengo's eight Brazilian Championships. All digital collectibles are being minted on the Polygon blockchain.

“Our partnership with Flamengo exemplifies our vision at MoonPay,” said Ivan Soto-Wright, CEO and co-founder of MoonPay. “We are passionate about creating unique experiences that bring communities together, and with Flamengo, we are paving a new path for fan engagement in sports.”

The program is available in over 100 countries. To learn more, visit Flamengo.xyz

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