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Flamengo launches the "Nation's Jersey" for fans to create, choose, and wear their next shirt.

Registration for fans to submit their proposals opens this Tuesday (July 14th).

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Every Flamengo jersey carries a story. Some have immortalized victories, others evoke fond memories, or are remembered for the beauty of their design. But none were born in the same way as this one. For the first time, the Flamengo Nation will be the protagonist in every stage: they will create, choose, and wear their own jersey. Flamengo opens registrations this Tuesday (July 14th) for the Nation's Jersey, an initiative that invites fans from all over the world to design a jersey made by the fans and for the fans.


More than a design initiative, the Nation's Jersey transforms the fan into the protagonist. For the first time, the Nation creates, chooses, and wears a jersey made by Flamengo fans for Flamengo fans. Produced in a limited edition and on demand, the Jersey is born from a completely participatory process, in which each stage, from creation to voting, is shared with those who make Flamengo the greatest club in the world.


The project takes place in three stages. The Nation creates: any Flamengo fan over 18 years old can submit their shirt design proposal. The Nation chooses: the ten best creations will be submitted to a popular vote. The Nation wears: the winning design comes to life in a limited edition produced for the fans. In addition to the honor of immortalizing their creation in the club's history, the author of the winning jersey will receive a prize of R$ 10 and a shirt produced with their own design. The other nine finalists will also receive a unit of the winning edition.


Flamengo invites participants to go beyond aesthetics. Each proposal must tell a story and translate, in a creative and original way, the Flamengo identity. A memorable moment, a character, a tradition, a symbol, or the strength of the stands can serve as inspiration to create a unique jersey, made by the Nation and for the Nation.


Exclusivity is also part of the essence of the Nation's Jersey. Produced by Flamengo itself in a limited edition and on demand, the jersey can be ordered for a period of just one week. After the seven days, production is finalized and the jersey becomes part of the club's history as a unique piece, created and chosen by the fans.


“Flamengo is always thinking about how to get its fans actively involved in its actions, which is why this jersey will have a special meaning for all of us. It’s a project that unites passion, creativity, and a sense of belonging, all so that the jersey carries the history that the Nation itself will build,” says Ricardo Hinrichsen, CMO of Flamengo.


To participate, simply access the website mantodanacao.flamengo.com.br and submit an original proposal in PDF format, up to 20 MB, accompanied by an explanation of the concept that inspired its creation.


The popular vote takes place on the campaign website after a judging committee selects the ten finalists. The artwork with the most votes from the nation wins.


Schedule


  • Submission of drawings: from July 14th to August 9th
  • Selection of the ten best: August 10th to 16th
  • Fan voting: August 17th to 30th
  • Result: September 1st
  • Exclusive sales period: September 1st to 8th
  • Manufacturing: from September 9th
  • Delivery: starting in December


The next jersey for the world's largest fan base is blank, and the pen is yours. Create, vote, and wear it. The next Nation's Jersey could be born from your hands.