Flamengo strengthens its presence in the Chinese market with actions in Fla-Flu
The team plays this Saturday with a uniform featuring the players' names written in Mandarin and a patch referencing the Year of the Ox.
By Communication - Flamengo - in
Shortly after winning the 2020 Brasileirão, Flamengo took an important step in its international expansion plan, launching its presence on Chinese social media. With the goal of implementing a long-term plan for the Chinese market, the club is already seeing results: in the first six months of operation, Flamengo's social media profiles in China already have over 700 followers."We are working hard to establish our brand presence and generate new revenue in one of the most important markets for the future of football. Our vision is to build a relationship with Chinese fans and companies that no other team in Latin America has, reinforcing the importance of the Flamengo brand in world football," said Gustavo Oliveira, Flamengo's Vice President of Marketing and Communications.
This work is taking place in an environment where Flamengo is already one of the strongest brands on social media worldwide. By any performance indicator studied, the Flamengo brand already ranks among the top clubs in the world rankings.
With the aim of being closer to this audience, the 
Flamengo will take advantage of the live broadcast on Chinese TV of the game against Fluminense, this Saturday (23), to mark the launch of a local campaign that will impact Chinese fans.
Flamengo will take advantage of the live broadcast on Chinese TV of the game against Fluminense, this Saturday (23), to mark the launch of a local campaign that will impact Chinese fans."Our strategy and initial action plan with all KPIs has already been outlined until 2023 and the trend is that, as soon as the pandemic ends, in the coming semesters, several actions will be carried out in both countries, involving more than just football and with the support of some of our sponsors", reinforced Marcos Senna, Executive Director of Marketing for the red-black team.
In addition to the broadcast and the campaign, a social action will be carried out linked to this game: the shirts used in the match – with the names of the athletes written in Chinese and a special patch referencing the Year of the Ox – will be auctioned through the MatchWornShirt platform, with the proceeds going to actions in the club's Social Responsibility area.