Flamengo fans will be dressed to the nines to cheer on the Brazilian National Team. Flamengo, in partnership with Socios.com and Mercado Livre, will launch a new licensed jersey featuring the country's colors. The jersey will be voted on by fans holding the $MENGO Fan Token on the Socios.com platform, from 17 p.m. on September 20th until 09:23 p.m. on September 59th. 

 

The winning model will be revealed next Sunday (25) and will be on sale in the second half of October, exclusively at Flamengo's official store on Mercado Livre. The super exclusive edition will have a limited number of pieces available for purchase.

 

"This initiative is another way to honor our fans who purchased the Mengão Fan Token and will have the right to participate in the production of an official club item. Afterwards, all fans can take advantage of the excellent sales and delivery service of our partner Mercado Livre to secure their jersey. This is another example of the work Flamengo has done with its commercial partners, providing them with not only spectacular brand exposure and fan engagement, but also the opportunity to offer great experiences to the Rubro-Negra Nation," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.

 

Three designs will be available for voting for those who hold the $MENGO Fan Token, featuring the Mais Querido crest and the yellow, blue, and green colors of the Brazilian flag: Shirt 01, nicknamed "Brasil"; Shirt 02, called "Flag"; and Shirt 03, "Flasil," combining the names of the two nations. The shirt designs can also be viewed on the Socios.com app.

 

Felipe Ribbe, general director of Socios.com in Brazil, explained how activations like this are exactly what the company aims to provide for the club's fans. "Exclusivity, direct participation, and genuine engagement: in this initiative, in partnership with Flamengo and Mercado Livre, we bring together the pillars of Socios.com's work, alongside big names that value loyalty, whether from buyers or fans. We are very happy to be able to offer another exclusive experience to Brazilian fans who have already secured their $MENGO," commented the executive.

 

Flamengo fans will be able to find the shirts at the official Flamengo store on Mercado Livre, which will be responsible for the exclusive sale of the product, offering fast delivery throughout Brazil. "At Mercado Livre, we're used to delivering packages every day, but delivering such a special product to red-and-black fans in such an exclusive way is another great chapter in our partnership," commented Thais Souza Nicolau, Branding Director at Mercado Livre.

For fans who want to participate in choosing the jersey design, the Socios.com app is available in the Android and iOS app stores. You must download the app, register, and purchase at least one $MENGO Fan Token. Voting is open until next Saturday, September 24th.

About Free Market

Mercado Livre is the leading e-commerce and financial services technology company in Latin America, offering solutions for individuals and businesses to buy, sell, pay, advertise, and ship products and services online. In addition to its e-commerce platform and digital bank Mercado Pago, the company also operates the following business areas: Mercado Envios, Mercado Livre VIS (Vehicles, Real Estate, and Services), Mercado Ads, and Mercado Shops. The largest and most comprehensive marketplace in Latin America, Mercado Livre has over 84 million active users, with over 10 million unique sellers, including major brands, achieving 35 sales per second. Mercado Pago, with over 38 million active users, offers a comprehensive financial technology platform with a free account, payment solutions, investments, and credit. Founded in 1999 and present in 18 countries, Mercado Livre is among the 10 best companies to work for in Brazil, the best for women in the country, and among the 4 best in Latin America.

About Socios.com

Socios.com is the world's largest blockchain- and token-based fan engagement platform, offering sports fans access to an intuitive app where they can join a highly engaged community and be recognized and rewarded for their support of their favorite clubs, leagues, and sports. Through Socios.com, sports organizations can strengthen their relationships with their fans through Fan Tokens, digital assets that unlock access to a gamified experience with exclusive rewards. More than 160 sports organizations, including major European and Latin American soccer teams, premium Formula 1™️ teams, giants from the NBA, NFL, NHL, and MLS, leading esports teams, and the UFC, are on board, with many more to come. The company currently has approximately 300 employees and regional headquarters in Miami, Madrid, Malta, London, Istanbul, Milan, and São Paulo. The Socios.com app is available in 10 languages ​​and is developed by Chiliz, the world's leading blockchain provider for the sports and entertainment industry. For more information, visit www.socios.com.