Flamengo fans will be dressed to the nines to cheer on the Brazilian Women's National Team. Flamengo, in partnership with Socios.com and Mercado Livre, will launch a new licensed jersey featuring Brazil's colors. The design of the new line will be chosen in a vote on the Socios.com platform by fans who hold the $MENGO Fan Token. The poll opens at 17 p.m. on June 20th and ends at 06:23 p.m. on June 59th. 

The winning model will be revealed next Monday (25) and will be on sale from the first half of July, exclusively at Flamengo's official store on Mercado Livre. The super exclusive edition will have a limited number of pieces available for purchase.

"This initiative is another way to honor our fans who purchased the Mengão Fan Token and will have the right to participate in the production of an official club item. Afterwards, all fans can take advantage of the excellent sales and delivery service of our partner Mercado Livre to secure their jersey. This is another example of the work Flamengo has done with its commercial partners, providing them with not only spectacular brand exposure and fan engagement, but also the opportunity to offer great experiences to the Rubro-Negra Nation," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.

Three designs will be available for voting for holders of the official Flamengo Fan Token, featuring the Mais Querido crest and the yellow, blue, and green colors of the Brazilian flag. Shirt 01 is inspired by the green of the Atlantic Forest; Shirt 02 seeks to represent the country's blend of peoples through intertwined stripes; and Shirt 03 depicts indigenous paintings in yellow, referencing the first true Brazilians.

João Novochadlo, head of marketing at Socios.com in Brazil, highlighted that this activation with Flamengo and Mercado Livre is a great example of what the platform can offer to the club's fans. "Exclusivity, direct participation, and real engagement: in this initiative, we once again bring together the pillars that the Socios.com platform offers through the Chiliz Chain blockchain, for fans and sports enthusiasts, as well as for partner clubs and brands. We are very happy to be able to once again offer this exclusive experience and recognize all the passion of the nation's fans who have already secured their $MENGO," commented the executive.

Fans can find the jerseys at Flamengo's official Mercado Livre store, which will be responsible for exclusive sales of the product, with fast delivery throughout Brazil. "Our support for women's soccer also involves providing the best experience for fans. With this initiative, we reaffirm our partnership and care for Flamengo fans and the Flamengo women's and men's teams. It's a joy to unite Mercado Livre's innovative DNA with the world's largest fan base," says Thais Souza Nicolau, Mercado Livre's Branding Director.

For fans who want to participate in choosing the new jersey model, the Socios.com app is available in the Android and iOS app stores. You must download the app, register, and purchase at least one $MENGO Fan Token – remember that voting is open until next Sunday, June 25th.

About Socios.com

Socios.com is the world's largest blockchain-based fan engagement and rewards platform, offering sports fans access to an intuitive app where they can join a highly engaged community and be recognized and rewarded for supporting their favorite clubs and leagues. Through Socios.com, sports organizations can strengthen their relationships with their fans through Fan Tokens, digital assets that unlock access to a gamified experience with exclusive rewards. More than 160 sports organizations are part of Socios.com, including soccer teams from Brazil and abroad, Formula 1, NBA, NFL, NHL, PFL, UFC, and leading esports teams.

About Free Market

Mercado Livre is the leading e-commerce and financial services technology company in Latin America, offering solutions for individuals and businesses to buy, sell, advertise, and ship products online, as well as payment, credit, investment, insurance, and benefits management solutions. In addition to its e-commerce platform and digital bank Mercado Pago, the company also offers Mercado Envios, Mercado Livre VIS (Vehicles, Real Estate, and Services), Mercado Ads, and Mercado Shops services. The largest and most comprehensive marketplace in Latin America, Mercado Livre's ecosystem reached over 148 million active users in the region in 2022, comprising 73 million buyers and 3,3 million sellers, enabling 509 visits, 36 purchases, and 173 transactions every second. In 2022, its net revenue reached US$10,5 billion, while it also reached US$34,4 billion in sales, surpassing the milestone of over 1 billion products shipped. Founded in 1999 and present in 18 countries, Mercado Livre has surpassed 39 direct employees in the region, more than 15 in Brazil alone, its main market. Currently, it is one of the 10 best companies to work for in the country, among the 10 best in technology, and is also the best for women.