Flamengo will have the largest offer of Fan Tokens in Latin America through Socios.com; sales begin Tuesday (19)
One and a half million $MENGO Fan Tokens will be available to fans starting at 10am (Brasília time)
By Flamengo and Socios.com - inFlamengo, the biggest football brand in Latin America, in partnership with Chiliz, the world's largest blockchain provider for the sports and entertainment industry, will begin offering the Fan Token $MENGO next Tuesday (19), starting at 10 am (Brasília time), through the Socios.com app.
One and a half million $MENGO Fan Tokens will be available for sale on the market, making it the second-largest FTO (Fan Token Offering) in the history of the Socios.com app, behind only Arsenal in England, and the largest in Latin America. Initially, the price of $MENGO Fan Tokens will be US$2, representing the only opportunity for fans to purchase these assets at a fixed price.
"Flamengo will conduct the largest token offering in the history of Socios.com in Latin America. It will also be the second largest offering in the world. Our partner understood that nothing can be considered too large when it comes to the largest fan base in the world. We are certain that the Nação Rubro-Negra will, once again, demonstrate its enormous strength by supporting our club and being part of this important project for Flamengo," said Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.
The number of Fan Tokens each user can purchase will be controlled to ensure the maximum number of fans can participate in this opportunity. The first wave, from 10 AM to 12 PM, will be limited to 100 $MENGO Fan Tokens per user. In the second wave, starting at 12 PM, the limit will increase to 250.
"We are very excited about this FTO, the second largest in Socios.com's history, which demonstrates Flamengo's greatness and enormous potential. Millions of Flamengo fans around the world can now join this new and unique fan community, where they can show their love for the team and actively participate in exclusive activities, as well as win exclusive prizes. I encourage fans who don't want to miss this opportunity to have everything ready when the FTO begins: we are expecting very high demand," said Alexandre Dreyfus, CEO of Chiliz and Socios.com.
What is a Fan Token
Fan Tokens are collectible digital assets within the Chiliz blockchain platform that grant holders the right to vote in polls, earn VIP rewards, participate in exclusive promotions, access augmented reality features, and participate in chats, games, and competitions on the Socios.com app.
The first poll, which will be available on the Socios.com app once the FTO ends, will give Flamengo fans the chance to choose the message that will appear on the locker room wall at Maracanã stadium, Flamengo's home ground.
$MENGO Fan Token holders can also show off their knowledge of Mengão by taking part in a Flamengo quiz on the Socios.com app, earning autographed shirts and official club merchandise.
One Fan Token is enough to vote in polls and participate in all Flamengo-related features, but the more tokens a user has, the greater their influence—votes are multiplied by the number of tokens—and the greater their chances of winning prizes.
Driven by the idea that transforming passive fans into active fans is essential for the future of sports, Socios.com is a consumer-to-consumer (D2C) platform that uses blockchain technology to provide the tools necessary for the world's largest sports organizations to engage and monetize their fan bases around the world. The Socios.com app currently boasts a global digital community of over 1,2 million fans from over 150 countries.
More than 45 sports organizations around the world have already partnered with Socios.com to launch Fan Tokens, including giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City, Atlético Madrid, Valencia CF, the national teams of Argentina and Portugal, Formula 1 teams Martin Cognizant and Alfa Romeo Racing ORLEN, MMA giants, UFC and PFL, and many others. Other Socios.com partners include La Liga, AFA, several major sports organizations, and more than 20 NBA franchises.
Created by Chiliz, a global leader in blockchain distribution for the sports and entertainment industry, Socios.com has plans for major expansion and more Fan Token launches in Latin America and around the world. SCHZ—the digital currency for sports and entertainment that powers the Socios.com platform, and Fan Tokens for some teams—is available on Mercado Bitcoin, the largest cryptocurrency marketplace in Brazil and South America.