Flamengo has officially partnered with Clash Royale developer Supercell, bringing soccer and the gaming world together. The agreement, valid until the end of 2025, offers exclusive activations for fans and gamers. The initiative stemmed from a creative post on the club's social media channels announcing right-back Emerson Royal. The post linked the athlete to the world of Clash Royale, and the content went viral, engaging fans and piquing the interest of the game's developers.

 

The sponsorship includes digital content on the club's official social media channels and on Flamengo TV, as well as activities such as videos on the Maracanã screen, personalized microphones, and themed ambiance in the space designated for Emerson Royal's uniform in the locker room.

 

According to Renato Santos, LATAM Marketing Lead at Supercell, the partnership stems from their shared passion for strategy and competitiveness. "2025 is already the best year for Clash Royale in Brazil, with exponential growth among both the existing community and new players. We increasingly strive to connect with the organic and relevant conversations in the Brazilian market. In Flamengo, we found a nationally significant partner who, in a creative, relevant, and innovative way, connected Clash Royale with fans, bringing us even closer to the Brazilian market as a whole," said Renato.

 

"The ad demonstrated that when we treat social media as strategic platforms, a simple creative idea can become a spontaneous media outlet, generate global visibility, and open up new revenue streams for Flamengo. It was proof that, with sensitivity to the moment and agility in execution, we can transform passion into brand value," summarized Flávia da Justa, Flamengo's Communications Director.

 

Bernardo Mendes, partner and chief gaming officer at Druid, the agency responsible for the integration, emphasized that the agreement expands the conversation and further connects the passionate audience of the world's largest fan base with one of the world's most popular games. "After Flamengo's initiative, inspired by the Clash Royale universe and the play on the name, we saw an opportunity to continue and amplify this conversation creatively," Bernardo noted.

 

With this partnership, Flamengo not only innovates but also demonstrates how creativity, engagement, and strategic vision transform digital initiatives into new business opportunities.