Flamengo wins the 2020 iBest Award in the Football Teams category

The club broke several records last year on its social media

By Flamengo Communication - in 03/02/2021 às 19:52

Flamengo was elected by a popular jury as the winner of the 2020 iBest Award in the soccer teams category. In addition to this achievement, the club also placed in the Top 3 in Brazil in the iBest Academy jury selection.

Since 1995, the iBest Awards have been considered the “Oscars of the internet” in Brazil, celebrating brands that make a difference in the digital environment.

“It was a great year for Flamengo on social media, the result of a lot of work in producing relevant content and, mainly, the engagement of the fantastic Nação Rubro-Negra. We'll have even more in store for 2021, with a series of new features we're preparing for our networks. I'm certain that with them, we'll achieve even more impressive numbers," said Gustavo Oliveira, Vice President of Communications and Marketing for the club.

Network records

With 892 million interactions across the main platforms (Facebook, Twitter, Instagram, YouTube, and TikTok), the club ranked sixth in the world rankings for engagement among football clubs in 2020. The highlight goes to FlaTV, which, with 249 million likes, comments, and views, ranked second in the world, just behind Barcelona's channel.

Today, Flamengo has more than 37 million followers on social media, including Facebook, Instagram, Twitter, YouTube and TikTok.

While on FlaTV Flamengo is approaching 6 million subscribers and is the third largest football club channel in the world, behind only Barcelona and Real Madrid, on TikTok Rubro-Negro was one of the pioneers among Brazilian clubs and today has the largest profile in the segment.

In 2020, Flamengo also invested in its Spanish-language Twitter profile, which features daily updates and exclusive content from Flamengo athletes who speak the language, reaching the powerful markets of Spain and Latin America. In addition to bilingual content, another benchmark in the sports world is @TimeFlamengo, with profiles on Facebook, Twitter, and Instagram dedicated exclusively to the Club's Olympic sports, which together have 1,8 million followers.

All these numbers place Flamengo today as one of the main club platforms on social media worldwide.

Follow Flamengo on social media:

Facebook

/FlamengoOfficial

/TimeFlamengo

Twitter

@flamengo

@timeflamengo

@flamengo_es

Instagram

@flamengo

@timeflamengo