FlaTV has the largest sports broadcast on YouTube with 2.1 million simultaneous views
Exclusive live broadcast, with images, of Flamengo vs Boavista generated spontaneous contributions from the Nation across Brazil and 22 other countries
By Flamengo Communication - in
The biggest fan base and the biggest sports broadcast in the world are from Mengão. On the night of last Wednesday (1), FlaTV made history by broadcasting for the first time, live, with images, an official Flamengo professional football match exclusively - and, as a bonus, it also broke the YouTube record, with this game against Boavista being the most watched of all time on the platform.The match, a final round of the Taça Rio, the second round of the Campeonato Carioca, was also broadcast on Mais Querido's official Facebook and Twitter profiles. Across all networks, the match received over 14 million views. Check out the numbers:
FlaTV on YouTube:
Impressions: 25.4M
Views: 11.6M
Simultaneous peak: 2.1M
New Subscribers: 371
FlaTV on Facebook:
Impressions: 5.8M
Range: 4.6M
Views: 2.1M
Engagements: 1.3M
Simultaneous peak: 148 thousand
FlaTV on Twitter:
Views: 316 thousand
Simultaneous peak: 7 thousand
#ValeOIngresso Campaign
The broadcast in Brazil was free, but the World's Biggest Fanbase could contribute any amount they wished through partner platforms in the "Vale o Ingresso" (Ticket Value) campaign. Virtual token tickets were sold by Super Ingresso—as part of the club's usual fan purchase flow—and Eventim. Flamengo fans could also participate by donating through the Ame Digital and PicPay platforms, using QR codes, or by bank transfer to the club's accounts. Contributions abroad were also made through payments for the international broadcast by fans who watched the match on MyCujoo, a soccer streaming platform.
Among those who are part of the Nação Rubro-Negra, Flamengo's fan membership program, the campaign had enormous reach. Symbolic ticket buyers came from all 26 Brazilian states and the Federal District, distributed across 1601 cities.
Outside Brazil, the data is also impressive. The club received donations from 22 countries: Afghanistan, Albania, Germany, Andorra, Antarctica, Argentina, Australia, Belarus, Bolivia, Botswana, Brunei, Canada, United Arab Emirates, United States, France, Netherlands, Ireland, Japan, Norway, Portugal, United Kingdom, and Switzerland.