To celebrate this national passion, Kenner, a brand specializing in sandals, is launching a new collection featuring Rio de Janeiro soccer teams. The collection, which features the "Crazy for Classics" concept, features footwear to win over Flamengo and other Rio de Janeiro soccer fans of all ages.

In Brazil, football and its fans are the embodiment of the collective spirit, rooted in our soul and culture. "Being a Flamengo fan goes far beyond supporting a club. It's about preserving a tradition, passed down from generation to generation. But it's never just about football; it's about connection. And it's precisely this feeling that we'll work on, living alongside two passions: Kenner and football," says Lucas Rodrigues, Kenner's communications and branding coordinator.

The collection features both children's and adult releases, incorporating the characteristics and unique features of each team into the products. "The collaboration with the Rio de Janeiro Teams is a brand strategy to connect with the sporting world by paying homage to the clubs' passionate fans. Just like soccer, Kenner inspires a real connection in its audience, a direct link to its roots, to its truth. And there's nothing better than bringing together classic Rio de Janeiro teams with the Kenner brand, which has its origins in Rio de Janeiro. Furthermore, soccer reinforces the connection with children, through a passion for the sport that begins at a young age," says Lorena Tomassini, Kenner's marketing manager.

The models cater to fans of all ages, with sizes ranging from 27 to 45, featuring spatial details and club crests.

"Kenner sandals, a brand with a Rio identity, are a hit with our fans. With this new collection, we'll be able to offer another product with quality, comfort, and style. We're confident it will once again win over the entire Rio de Janeiro Nation," said Gustavo Oliveira, Rio de Janeiro's Vice President of Communications and Marketing.

Lorran, Fabrício Bruno and Ayrton Lucas were part of the 'team called up' to launch the collection, with photos taken at CT George Helal, Ninho do Urubu.

The new product is available for sale at Kenner's physical stores, the club's stores and online, with prices starting at R$109,00.

ABOUT KENNER 

Kenner was born from the desire to do things differently and challenge the norm. From its first model, inspired by the sensation of stepping on the sand of Californian beaches, to its current portfolio, it has expanded its horizons, going beyond the beach and invading the asphalt. Kenner is a brand that develops premium sandals for all styles and occasions, and stands out for its authentic, imposing design, extreme quality, and attention to detail. Kenner is part of the S2 Holding group, along with the Redley and Cantão brands.