With more than 6,4 million followers on its official profile on the app, Flamengo will start producing exclusive content for its fans on the platform. Fans of team will be able to find weekly videos with athletes, the “Good for Kwai” moments, which will show the team's best plays and moves, behind the scenes of training and travel, in addition to providing Kwai users with a unique matchday experience, allowing privileged access to the stadium before the match, exploring the facilities and csee behind the scenes and even the pitch.

The agreement will remain in effect until the end of 2024 and will include the display of the brand on sleeves of the team's playing shirt and training uniforms, as well as mention on the bus of the delegation and in the backdrop of the interviews. The partnership will debut in the next classic against Fluminense, scheduled for February 25th, valid for the tenth round of the Carioca Championship.

“Our partnership with Kwai reflects well what we intend with all our sponsors: go beyond simple exposure on uniforms. Alongside the platform, we will seek new audiences and diversify strategies on social media, which are an asset very important and very valuable for Flamengo. The Red-Black Nation always gives a engagement show and now, with exclusive content on Kwai, there will be even greater presence there,” said Gustavo Oliveira, Vice President of Communications and Marketing at Red-Black.

In the official announcement of the partnership, Kwai and Flamengo prepared a special video on social media social media for fans to check out how the Sacred Mantle looks with the new brand sponsor. The publication featured the team's official mascot, as well as players De Arrascaeta, Everton Cebolinha, De La Cruz and Wesley.

Kwai in football

Since its arrival in Brazil, the platform has dedicated significant investments in category of sports, especially football, recognizing it as one of its main pillars. Last year, the company partnered with another Serie A team, but this is the first time he has collaborated with a team of the size of Flamengo's recognition world.

Kwai was also the official short video app for all national football teams, with exclusive content production on the official profiles of the Women's National Team and National Team Men, who together have almost 7 million followers. As part of this support, in partnership with the CBF, the platform launched the project "Seleção de Estrelas", a series with 21 mini-documentaries, which tell the story of the beginning of the careers of the main players Brazilians today and which already has more than 123 million views. The app was also the first social network to sponsor the Copa América in 2021.

About Kwai

One of the most popular free apps in Brazil, Kwai allows users to create their own own content and share videos online in an easy, inclusive, and accessible way. With the mission of to make people shine, Kwai believes that all the little moments in life deserve to be shared. The application is available for iOS and Android systems, on the App Store and Google Play. Learn more at kwai.com.