Mercado Livre and Flamengo invite fans to create a limited edition version of the red and black jersey

Campaign calls on Flamengo fans to design a print for the new version of the fan's jersey; sales will be exclusive to Mercado Livre

By Flamengo and Mercado Livre - in 08/03/2024 às 11:36

Imagine having the opportunity to design your favorite team's jersey and see thousands of fans wearing this special jersey you created. Mercado Livre, Flamengo, and Reserva have joined forces to make this possible, offering the best shopping, fashion, and sports experience. The campaign, which began last Thursday (7), invites all Flamengo fans to submit their designs for fans to vote on.

"We know how passionate Brazilians are about soccer, and they know their team better than anyone else. That's why, with this campaign, in partnership with Reserva, we invite fans to unleash their imagination on the field, embracing colors, designs, and prints. At Mercado Livre, we believe in the power of combining the best shopping experience with the best sports and entertainment, bringing Brazilians closer to their passions," comments Cesar Hiraoka, Marketing Director at Mercado Livre.

Drawings can be sent from March 06th to 12th to the email camisadossonhos@flamengo.com.br. Full details on how fans can participate in the campaign, including the rules, are available on the website. Public voting will take place on March 14th and 15th on Flamengo's official X and Instagram profiles. The winning model will be revealed on March 16th and will be available for sale starting March 25th.

The sale of the limited collection will be made exclusively by Flamengo's official store on Mercado Livre, team sponsor, with Free Shipping and Full Shipping.

About Free Market

Mercado Livre is the leading e-commerce and financial services technology company in Latin America, offering solutions for individuals and businesses to buy, sell, advertise, and ship products online, as well as payment, credit, investment, insurance, and benefits management solutions. In addition to its e-commerce platform and digital bank Mercado Pago, the company also offers Mercado Envios, Mercado Livre VIS (Vehicles, Real Estate, and Services), Mercado Ads, and Mercado Shops services. The largest and most comprehensive marketplace in Latin America, Mercado Livre's ecosystem reached over 148 million active users in the region in 2022, comprising 73 million buyers and 3,3 million sellers, enabling 509 visits, 36 purchases, and 173 transactions every second. In 2022, its net revenue reached US$10,5 billion, while it also reached US$34,4 billion in sales, surpassing the milestone of over 1 billion products shipped. Founded in 1999 and present in 18 countries, Mercado Livre has surpassed 39 direct employees in the region, more than 15 in Brazil alone, its main market. Currently, it is one of the 10 best companies to work for in the country, among the 10 best in technology, and is also the best for women.