Mercado Livre is Flamengo's new sponsor
Latin America's largest e-commerce site joins forces with the World's Largest Fan Club in a historic partnership
By Flamengo - inMercado Livre, a leading e-commerce and financial services technology company in Latin America, is the new sponsor of Clube de Regatas do Flamengo. For 20 months, the platform will be featured on the match and training jerseys of the athletes and coaching staff of the Men's Professional Soccer Department, as well as on the club's social media channels.
"We are very happy with this important partnership we have just signed, especially at such a delicate time as the one we are currently experiencing. Finding a partner of this magnitude in the current global scenario is no easy feat. Mercado Livre is the largest company in Latin America, with exemplary work in the digital world. Having a brand like this investing in Brazilian football is very positive and demonstrates the strength of our market. We are certain that this partnership will bring excellent results for both parties and, most importantly, will help bring even more joy to the Red-Black Nation. We will continue to move forward to make our Flamengo even stronger and more successful," says Rodolfo Landim, president of Flamengo.
The partnership isn't just a new sponsorship deal. "We celebrate the union of two powerhouses: the largest e-commerce site in Brazil and Latin America with the club with the largest fan base in the world. We're building a story that begins with jersey sponsorship, but we already envision new opportunities for synergy with the entire Mercado Livre ecosystem. Throughout our nearly 22-year history, we've witnessed the positive impact of digitalization on businesses of all sizes in various segments, such as retail, financial services, and communications. Today, we're also taking a step toward advancing football and becoming even more digital and inclusive," celebrates Fernando Yunes, Senior Vice President of Mercado Livre in Brazil.
The contract, expected to last 20 months, still needs to be approved by Flamengo's Deliberative Council.