BRB FLA Nation reaches 1 million customers
Digital bank will get a new, more intuitive and functional app version
By BRB Fla Nation - inNAÇÃO BRB FLA has reached the 1 million customer mark. The result of an unprecedented and strategic partnership between BRB and Flamengo, the team with the largest fan base in the world, the bank is already positioning itself as a comprehensive service. In the coming days, it will make a new version of its app available to customers, aiming to make it more intuitive and functional.
The new version of the app will be available in the iOS and Android stores and has been redesigned to offer a unique experience to its customers. Designed with new financial market trends in mind, the new app focuses on improvements to the account opening process, a more connected identity with Flamengo, and humanized language.
When viewing the app, customers immediately recognize the Mais Querido crest with a customized message, strengthening engagement with the fans. Based on app usage analytics, the most frequently used functions, such as statements, PIX, payments, transfers, insurance, and investments, were placed on the app's home screen. The goal was to ensure intuitive navigation and improve the customer experience.
"Reaching 1 million customers in less than 12 months demonstrates the strength and engagement of Flamengo fans and gives us even greater responsibility to offer an increasingly modern and comprehensive digital bank. We are pleased to be able to offer our customers exclusive products and services and will continue to continuously improve, ensuring the best experiences," says BRB president Paulo Henrique Costa.
"The Flamengo Nation is fantastic and, once again, shows its strength. We are very proud of the milestone of 1 million accounts in our BRB FLA Nation and invite all Flamengo fans to join this team, enjoying all the benefits and convenience of being a BRB customer," celebrates Gustavo Oliveira, Flamengo's Vice President of Communications and Marketing.
Nação BRB FLA is already present in 4.555 Brazilian municipalities, equivalent to 81% of the country's cities, in the five regions of Brazil, and in 39 countries, distributed across all continents.
The bank also offers its customers a comprehensive portfolio. Among the products and services offered to account holders, highlights include six different types of credit cards, insurance, and even an exclusive investment platform, the result of a partnership with Genial, which offers over 280 different investment options, as well as a Home Broker for direct trading in the stock market.
Another differentiator for customers is the + Mengão relationship platform (maismengao.com.br), to redeem and exchange points acquired for products and services. Information about the digital BRB FLA Nation can be obtained through social media and by calling the call center at 4000 1915 || 0800 001 4090.
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