BRB Fla Nation launches exclusive relationship program +Mengão
New additions to the digital bank's portfolio and provide unique experiences for fan customers
By BRB Fla Nation - inNação BRB FLA, a digital bank created by BRB in an unprecedented and strategic partnership with Flamengo, the team with the largest fan base in the world, launches +Mengão, a relationship program specially designed for Nação BRB FLA fan clients.
Launched in July, the digital bank already has 300 accounts and is present in 72% of Brazilian municipalities and 33 countries.
With +Mengão, all transactions made using the credit function guarantee the customer an accumulation of points, which can be exchanged for exclusive experiences, official products, tickets, sports accessories, travel, and more than 400 products and services.
Through the +Mengão loyalty program, the more you use your card, the more points you accumulate: for every $1 spent, you earn up to 2 points, depending on your credit card. If you don't have the required points to redeem a product or service, you can top up your points with your BRB FLA card. Additionally, fans with a debit card can make purchases in the marketplace, accumulate points on the platform, and then redeem them using the "Use Points" function.
The main differentiator is the program's exclusive experiences, where customers can, for example, exchange points to access a visit to Ninho do Urubu, participate in a football or basketball match day, or even take a child onto the field with the team before the match, in the Pequeno Rubro-Negro action. when the public can return to the stadiums. Still within the program, points can be exchanged for tickets to games at Maracanã, the Sacred Football or Basketball Mantle, and also for other versions of autographed Mantles.
"The +Mengão loyalty program is here to further enhance the digital bank's portfolio, which, in just nine months, is already a comprehensive offering. We've designed a program that truly offers unique and personalized experiences for Flamengo fans," says BRB president Paulo Henrique Costa.
"Rubro-Negro fans who open an account with Nação BRB FLA will not only enjoy all the bank's services, benefits, and convenience, but will also be able to participate in +Mengão, an excellent rewards program. Nação BRB FLA customers receive excellent banking services, exclusive experiences, and even become sponsors of our Flamengo club," said Gustavo Oliveira, the club's Vice President of Communications and Marketing.
Another unique feature of the Nação BRB FLA digital bank loyalty program is that with +Mengão, customers also accumulate points on all purchases made on the marketplace, meaning they earn points twice. Check out some redemption options here:
Official Products
At Flamengo's online store, customers can enjoy up to* 15% off all** products. Customers can exchange points for official Flamengo merchandise, apparel, and more. For all options, customers can pay with points, points + cash, or cash.
*BRB FLA customers receive a 5% discount, and BRB FLA members receive an additional 10%. Discounts are cumulative, and purchases must be made with the BRB FLA card.
**The discount does not apply to the purchase of an official shirt.
Airline tickets
Customers can transfer their points to the country's top airlines: Smiles, Latam Pass, and Tudo Azul. There are over 142 destinations to choose from.
Vouchers and discount coupons
+Mengão has a catalog of partners with incredible offers! Save on your purchases using discount coupons for services like Netflix, Uber, iFood, and Spotify.
Cashback
Customers who earn 3.000 points or more can redeem points for cashback. The redeemed amount can be used as a discount on their Nação BRB FLA card statement.