Official Note - The veto on the expression “party in the favela” is a lie
By Communication - Flamengo - inHow long has it been since the word favela was read in the newspapers of the O Globo Group?
Certainly a long time ago.
Not only in the newspapers of the aforementioned group, but also in the vast majority of media outlets and in company/institutional announcements.
It's been a while since favela was used in institutional communication.
Strangely, this Saturday, the newspaper Extra published an article about Flamengo with the expression “party in the favela” being presented in a partial and biased context, in a clear attempt to create possible embarrassment for the fans one day before the Carioca Championship final.
Coincidentally, the same attempt was made shortly before the Rio Cup final, when a huge spotlight was placed on the “dismissal of a psychologist.”
Why this? Only the vehicle can answer.
The article, by taking part of a conversation between club professionals—which should have been kept private—tries to convey the idea that "there's a ban" on the use of the expression "favela party." This isn't true.
The fact is that a happy and contagious chant from the fans does not necessarily need to be the best way for the Institution to communicate.
Not using it regularly in institutional communication does not mean any veto of the term or devaluation of a fan tradition.
This is the truth. Nothing more than this.
In reality, more than words or promises, today's Flamengo is increasingly stronger, more inclusive, offering highly affordable prices, bringing its fans back to Maracanã and having, by far, the largest attendance figures in Brazilian football this year.
To the dismay of those who bet otherwise.