Rio de Janeiro, July 31, 2025: Flamengo launches its third kit for the 2025 season, partnering with adidas Originals for the first time—marking the return of the lifestyle line to Brazilian football. The collection recalls the origins of the club, founded in 1895, and features references to its roots in every piece. 

The new shirt is predominantly off-white, with gold, black, and red details. Paying homage to the Flamengo Regattas, the piece features a texture that references the effect of the movement of oars in the water. On the side of the shirt, a patch special also celebrates the club's nautical origins. 

Another new feature is the crest: in the 1895 version, it was printed on the chest of the uniform, while in the current gold version, it appears below the collar on the back of the shirt. The traditional three stripes on the shoulder, a trademark of adidas, appear in red and black, reinforcing the Rubro-Negra identity. Shorts and socks off-white complete the kit.

Flamengo: “Original Heritage of the Nation”

Reinforcing the tribute to the founding of Clube de Regatas do Flamengo, adidas and the club launched the “Original Heritage of the Nation” campaign, which highlights Flamengo's relevance beyond football, as a living and essential part of national history. 

To celebrate this unprecedented launch, on the evening of last Wednesday, July 30, the phrase “Original Heritage of the Nation” was projected onto the Arcos da Lapa, one of the most iconic postcards of the capital of Rio de Janeiro. 

The theme of Flamengo's origins was also present in the photo shoot that took place at Confeitaria Colombo, one of Rio de Janeiro's most traditional establishments and also part of the club's history. Starring: shooting Major RD, rapper and passionate Flamengo fan, Ninho's “crias” Ryan Roberto and Luiz Guilherme, athletes from the red-black youth team, as well as influencer Jessica Nascimento (@jessoficial).

Flamengo's third uniform is available in Fan and Authentic versions, which feature the same technology used by the players on the field, as well as a children's version. The model is available at adidas Brazil website and in official Flamengo stores from R$399,99 for adult models.

About adidas

Adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs over 62.000 people worldwide and reported revenue of €23,7 billion in 2024.

About Flamengo

With over 45 million fans, Clube de Regatas do Flamengo, founded in 1895, is one of the most traditional and popular clubs in Brazil. In addition to its major football titles, Flamengo stands out as a multi-sport club. Its history is marked by achievements, idols, and a strong connection with Brazilian sports culture.