TNT Sports Drink is the new sponsor and official sports drink supplier for the professional soccer, youth teams, and other teams of Clube de Regatas do Flamengo. To announce the new partnership, the brand is teaming up with Flamengo's number 9, Pedro, in an exclusive campaign on TNT's social media channels. The sponsorship will feature the brand on squeeze bottles, massage bags, refrigerators, coolers, towels, thermal bags, field equipment, and in online activations developed with the men's and women's soccer, basketball, swimming, artistic gymnastics, judo, canoeing, rowing, artistic swimming, and water polo teams.

One of the Brazilian players with the most goalscoring contributions since arriving at Gávea, Pedro was chosen by TNT Energy Drink to be the face of its Flamengo sponsorship. "It's been fun being part of this project, and I'm sure fans will love the content we're preparing for TNT's social media channels. I'm excited about the partnership," comments Pedro Guilherme, Flamengo's center forward. 

Brokered by the agency Monday Marketing Esportivo, the announcement of the agreement will be made on social media platforms Instagram, X, and TikTok, on the profiles of TNT, the player, and Flamengo. The video featuring the player is just the first piece of content in a strategic plan by the brand to communicate the club's sponsorship and other initiatives that strengthen TNT Sports Drink's support for soccer, as well as its sponsorship of other sports. Created by WMcCann, the campaign will feature digital media, promotional activities, and a squad of influencers composed of sports athletes. On social media, the brand will also use Fake Out of Home (FOOH) technology to simulate a hyper-realistic activation. In the second half of the year, a special event will be held at Flamengo's Training Center with a friendly match featuring the club's biggest stars and guests.

A valuable source of hydration and mineral replenishment, this liquid dietary supplement produced by Grupo Petrópolis is designed to enhance the performance of athletes from the club with the largest fan base in the world. Developed to meet the needs of those who engage in physical activity, TNT Sports Drink offers multiple benefits, including the high hydrating power of its ingredients and active ingredients that quickly quench the body's thirst. For this reason, it was chosen to hydrate Flamengo's athletes.

 

"We are delighted and honored to announce our partnership with Flamengo, one of the biggest clubs in the country and recognized worldwide. In addition to significantly expanding our presence among Brazil's top soccer clubs, we will be able to demonstrate the quality and effectiveness of our products, contributing to the improved performance of the club's athletes," said José Luiz Sinti, Sponsorship Manager at Grupo Petrópolis.

 

"The use of TNT Sports Drink by Flamengo athletes as a supplement to replenish nutrients should serve as inspiration for all those who practice some type of sport, even in their free time, and to know that this product has been endorsed by their idols on the field, on the courts and in the pools," says Livia Bassi, Marketing Manager for the TNT brand. 

 

Grupo Petrópolis' liquid dietary supplement features the ideal combination of carbohydrates, minerals, vitamin C, chloride, and potassium, enabling rapid absorption into the bloodstream. The quality and nutritional properties of the TNT Sports Drink line were crucial in making the partnership possible. The products underwent a series of rigorous tests and evaluations conducted by Flamengo's nutrition team.

 

"Lots of grit and a desire to win. These are two of the main characteristics of Flamengo's identity. At Flamengo, our athletes always strive to achieve the highest level of sporting performance. The partnership with TNT brings us closer to a brand that also believes in high performance. Our athletes will be able to enjoy a high-quality product to help them achieve great victories!" said Gustavo Oliveira, Flamengo's Vice President of Marketing Communications.

 

With four refreshing fruit flavors – grape, lemon, orange and tangerine – the line of liquid dietary supplements can be consumed before, during and after sports.

 

ABOUT TNT SPORTS DRINK   The first sports drink in the TNT family, TNT Sports Drink replenishes nutrients and minerals—be it before, during, or after physical activity, at the gym or on the go. The TNT Sports Drinks line features the ideal combination of carbohydrates, minerals, vitamin C, chloride, and potassium, allowing the drink to be quickly absorbed into the bloodstream. TNT Sports Drink is available in four refreshing fruit flavors: grape, lemon, orange, and tangerine, in 500ml packages. In addition to Flamengo, the brand exclusively supplies its products to Fluminense, Botafogo, Atlético-MG, Cruzeiro, and Santos.  

 

ABOUT THE PETRÓPOLIS GROUP – The Petrópolis Group is the only major beer company with 100% Brazilian capital. It produces the Itaipava, Petra, Black Princess, Cacildis, Cabaré, Weltenburger, Crystal, and Lokal beer brands; Cabaré cachaça; Nordka vodka; Cabaré Ice and Blue Spirit Ice ready-to-drink cocktails; TNT Energy Drink and Magneto energy drinks; It! and Petra Tonic soft drinks; TNT Sports Drink isotonic drinks; and Petra mineral water. The Group has eight factories in six states and more than 160 distribution centers nationwide, generating over 20 direct jobs. Learn more at the link and at @grupo.petropolis on social media.