More than one million Fan Tokens in 12 minutes: Flamengo breaks world sales record
In the second largest offering in the world, the club also broke the world record for unique buyers: more than 29, spread across more than 100 countries.
By Flamengo and Socios.com - inTuesday morning (19) was historic for Flamengo, Socios.com, and the market. The World's Largest Fan Club demonstrated its strength—in size and engagement—and set a world record for Fan Token sales: more than one million $MENGO tokens in just 12 minutes. There were more than 29 unique buyers, spread across more than 100 countries—another world record. In total, all the assets offered for sale were sold out: 1,5 million in two hours.
Flamengo's Vice President of Communications and Marketing, Gustavo Oliveira, celebrated the world record. "As we had predicted, once again, the Red-Black Nation, the World's Largest Fanbase, demonstrated its enormous strength. We would like to thank everyone who participated in this tremendous global success. This is Flamengo," he celebrated.
Even before it began, this FTO (Fan Token Offering) was already born historic, as the largest in the history of the red-black partner Socios.com in Latin America - and the second largest in the world, behind only Arsenal, from England.
Initially, $MENGO Fan Tokens cost $2. This was the only opportunity for fans to purchase the assets at a fixed price. In the first wave, from 10 a.m. to 12 p.m., the number of fan tokens per buyer was limited to 100. Starting at 12 p.m., the limit increased to 250, but within just one minute of the second wave's sale, the remaining Fan Tokens were sold out by the Nation.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, was impressed by the numbers. "What a phenomenal response. Today's FTO is an indicator of the strength and growing demand for fan engagement in Brazil and around the world. Brazil is already a key market for us. Congratulations to Flamengo and all the fans who participated today," he said.
Socios.com registered over 15 new users from Brazil today, and 53% of $MENGO buyers are Brazilian. The ranking of countries according to the number of Fan Tokens sold is made up of Turkey, France, Italy, Poland, Spain, Great Britain, Japan, Saudi Arabia, Germany, and Portugal.
Starting tomorrow, anyone interested in acquiring $MENGO Fan Tokens will be able to trade on the market with existing buyers who want to sell. Next week, on the 26th, Socios.com will make more Fan Tokens available for purchase, based on supply and demand.